I have been able to observe as an on looker to see what has benefited vendors - and what has hindered their ability to best utilize their booths. I have seen vendors purchase a booth and choose to not sell anything, and use it solely for network marketing and getting their name out and they have been extremely successful in doing so, and I have seen vendors who choose to only sell items at their booth that have been successful in going above their booth cost - but what about the "what if?" - What if I don't make my sales? Will it be a loss?
In an event where you are unable to make back what you paid for, you are still surrounded by potential clientele of future sales and you should maximize the surrounding opportunities of your booth with sales, or not.
Here are some helpful tips to all vendors:
- First and foremost, if your goal is as a selling vendor or just marketing to the crowd - try to stand or sit in front of your booth or beside it. Stay off your phone, and always smile and make eye contact. With watching many events unfold I see many potential customers walk right by a booth because there was no engagement. If you engage, even if the potential client doesn't purchase anything, you can still educate them on your products, crafts or services and give them a business card or brochure. You truly never know if down the road they will remember your conversation and services/products/information.
- Be confident about your products. Even if it is something as simple as a rock, painting, a necklace, free sample of service or a handmade item. Explain to the potential customer the background as to why you are so passionate about creating and selling these items. It may help the customer grow to love your products, just as you do - which creates a potential sale.
-Each person that attends a Holistic Healing Fair has the intention of broadening their perspective when it comes to Holistic Healing - and absolutely anything that falls into that category. Whether it be finding a bracelet that will help balance them and remind them to breathe or be positive, a painting or item that they can look at everyday and smile about, buying a dream catcher to help them sleep at peace, having a reading/reiki session/session of any kind to help them unwind and consider it in the future for benefit and relief.
- Attendees need to know - What is so special about what you offer? They want to hear about it, and surprisingly a lot of attendees are unaware of what our beautiful cities have to offer, and what the difference is. Do you have an all natural beauty product? Do you have an energy healing business? Do you paint or create your products because it is great for mental health and brings joy to your life? You never know who you will inspire. You're located in _________? What do you use this product/service for? How has it benefited you?
-If people can relate to your story, they will relate to your products. Although we live in the holistic field and familiar with what we know, you would be surprised with how many people have no idea what the benefits of reiki are, or what it means to have a card reading done. So many people don't know what the Chakras are, what's really in our beauty products or household items and the long term harmful affects they hold. As a vendor, it is your job to educate those who show interest in your services and products.
Reach out, be confident - after all, you did choose to sell those items and so much so that you created a business - why not share it to the world? Help people love them as much as you do. Odds are, they will not know if you don't tell them and best of all - they come to learn, completely open minded, when they walk into a Holistic Healing Fair.
-My Holistic Healing Fairs are 98% local, which means the market of which you would flourish in is brought right to your booth. Maximize your business benefits and have different approaches when you have your booth set up. You can still aim for making your booth money back and more, but be prepared to do the work. Engage, educate and raise awareness on why you love what you do and what you offer. Most people won't know why you love what you do, that leaves it up to you to make a change in the way they view your table as they go to walk by.
What you can do to help market your business for future follow ups and potential future customers:
-Hand out pamphlets to each person that walks by
-Stop and talk to anyone who looks at your booth, let them know why you love what you do and offer
-Hold a draw at your table, asking for Names and Emails - That way you gain an email clientele base that you can send off an email to for special offers, updates and new products.
-Network with other vendors - this is huge! Sometimes your best connections and clientele can be the vendor next door to you or across the room. Market, network, share your services, build relationships, do a trade, drop off your business card to everyone, and most importantly - share smiles and laughs. I promise you will be surrounded by the most beautiful and amazing people in your area at our fairs - and all with the same interest in life. To help make the world a better place.
-I have found this to make an impact on those focusing on sales. Offer a special at your table. Never ever mark your prices up for a vendor event, they want to feel they are getting a special deal. Some wise words from my Dad - "Focus on high volume and low cost, instead of high cost and low volume"
IE: For today only 10% or $15 Regular $25. If you are trying to book parties or have future contacts offer a buy today and recive $___ you next order or $ ___ in free product. Attendees want to feel like they are getting a deal, why should they buy it now instead of waiting to buy? Will they save on shipping? Will it be around for this limited time only? Educate.
The moral of this blog today, is don't go into a vendor event looking for only a number. Yes it helps to make sales, but you have to engage and work with what you love. If you don't make your sales, you still have potential to connect with so many amazing people and customers. Expand your horizons with being a vendor. If a fair didn't go good for you, what could you have changed? What could you have done differently? Sitting and pouting, isn't going to get you customers any faster. Change it up! Adjust your layout. Create a new sale sign. Stand in front of your table. Educate anyone who walks by, even if it's just handing out a pamphlet with your services (have a sticker on it that says "Thank you for coming to the Holistic Healing Fair, this special is just for you!" and attach a 10% off coupon to it, anything that engages even when no words are exchanged.)
Thank you for taking the time to read this blog post, I hope it helps all of you to maximize your endless opportunities that follow with a Holistic Healing Fair.
Founder and coordinator of the Holistic Healing Fairs
© Vanessa Sieger and My Blog *Om (www.holistichealingfair.com), 2016-08-22. Unauthorised use, modification and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts may be used, provided that full and clear credit is given to Vanessa Sieger and My Blog *Om (www.holistichealingfair.com) with appropriate and specific direction to the original content.